Lack of Speed, Agility and Mobility Prompt the Next Great Shift in Enterprise Software

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Enterprise Software and the Wave Ahead

On-premise to of-premise was the last major transition in enterprise software. While this migration to the “cloud” in the form of Software-as-a-Service (SaaS) addressed some of the distribution and financing hurdles associated with enterprise software, it failed to fully address some of the more fundamental end-user challenges. Business users and IT are still challenged with slow application development and deployment, too little customization, and difficult integrations with other applications. According to recent research, current software solutions still don’t address businesses’ top priorities or pain points. In fact, today’s slow and inflexible enterprise software often hold businesses back by forcing companies to change operations and processes, which negatively afects enterprise agility and growth.

In fact, the majority of executives have:

  • Had to change a part of their business operations or process to match the way their software works.
  • Felt that the limitations of their software programs have negatively affected growth.

From these frustrations, the next evolution of software has emerged in the form of what industry analysts refer to as “low code platforms”. As the name implies, these next-generation platforms allow users to rapidly and efficiently create fully customized applications with a minimum of hand-coding, setup and deployment. Although it’s a category that’s only emerged in the last few years, nearly one in three executives are already leveraging low-code technology. And growing interest from executives suggests that wider adoption is on the immediate horizon.

The perception of today’s organizational leaders is that this next-generation low-code technology is turning challenges into benefits is expanding.

TrackVia aims to help businesses understand this rapidly changing software landscape. We surveyed over 500 business and IT executives to learn more about their current enterprise software experiences. This report closely examines the challenges, priorities, frustrations and limitations executives face with their current software, and explores the emerging third generation of software.

The Current Software Landscape

Understanding the software shift requires us to look at current usage, priorities and challenges. Despite cloud software’s high usage, on-premise software is still a very popular option, which may be the first indicator that of-premise solutions have offered little improvement.

Today’s businesses are taking advantage of the vast options of enterprise software available to them, but each come with their own challenges.
When choosing software, executives focus on these priorities:


Ironically, these priorities end up becoming the top challenges executives face with their software. The top challenges:
Specifically, when it comes to the cloud, SaaS or other of-premise software, top challenges reported include:

This unfortunate mirroring of priorities and challenges is also evident when you examine the unique challenges of business and IT executives.

Business IT Business and IT executives report the same improvements they want to see from enterprise software.

What We Learned Through the use of enterprise software programs, executives have found that their priorities for company software, such as integration with other applications, customization, and faster development, also have become their biggest challenges. Both IT and business executives are aligned on the improvements they want to see in the future.

Legacy Software Is Hindering Growth

With the specific challenges that business and IT executives are facing with their existing software in mind, it’s also worth examining how these limitations affect their business. Lingering software challenges and an overall lack of improvement to legacy systems have a negative impact on today’s businesses and their ability to grow and operate effectively. Executives are not only frustrated by their company’s current software, but they are also forced to withstand day-to-day struggles.

Have had to change a part of their business operations or process to match the way their software works. Traditional enterprise software programs often come with limitations, including the lack of mobile functionality. This is a necessary function for businesses in today’s modern, digital era.

65% say lack of mobile functionality has made it challenging for them to use their software programs. The limitations and overall lack of adaptability not only force businesses to switch software programs, but they also negatively affect company growth.

Have replaced software programs, because they needed updates or customizations made that their vendor could not execute or the software itself couldn’t accommodate.

Have felt that limitations of their software programs have negatively affected their company’s growth.


What We Learned Enterprise software at today’s organization isn’t working. Executives say it is not only challenging, but also holds their business back. It forces them to change business operations and processes. It negatively affects growth. Ultimately, it drives executives to replace software programs in an effort to find a better solution for their needs.

Low-Code Is The Next Wave Of Enterprise Software

The demand for low-code software solutions has experienced significant growth in the last few years, and low-code platforms have already passed the “early-adoption” phase. With no signs of slowing down, Forrester expects 68 percent revenue growth in this market by 2019 and an overall market size of $10.3 billion¹. Executives are becoming more aware of and interested in this technology. In fact, many are already using it.

IT Executives IT executives stay in-the-know when it comes to new software solutions, reflected in their familiarity, interest, and understanding of low-code software.

Only 1% are not familiar with low-code software solutions 39% are interested in pursuing low-code software solutions, but are not yet

Of those not pursuing or currently using low-code software solutions, 19%% are not because they feel it won’t solve the problems they’re facing

23% not using low-code solutions hope it would increase productivity

20% say they would want customization

23% of those who are using low-code software solutions say productivity is the biggest benefit they see

Business Executives Business and operations executives are also quickly learning about the benefits and advantages of low-code software solutions.

Only 15% are not familiar with low-code software solutions 32% are interested in pursuing low-code software solutions, but are not yet

Of those not pursuing or currently using low-code software solutions, 18% are not because they don’t want to spend the time or money changing software

24% not using low-code solutions hope it would offer customization

19% of those who are using low-code software solutions say customization is the biggest benefit

Though opinions on priorities may vary slightly between business and IT executives, when it comes to which challenges low-code software can address, their expectations are consistent.

38% Want faster implementation, updates and maintenance for businesses
37% Want increased productivity in IT
35% Want greater, easier, customization of enterprise applications
35% Want Integration or compatibility with other software and applications

What We Learned There is a high level of familiarity among executives, which has led to increased interest in low-code software solutions. With roughly one in three executives already using it, and few barriers to entry being cited by those interested in using it, low-code platform’s mainstream use is in the near future. Wider adoption is on the horizon. And, with faster implementation, updates and maintenance being reported as a priority when it comes to company software, and a challenge low-code can address, this shift won’t take long.


Businesses aren’t happy with the current state of enterprise software. Software solutions, such as Cloud and SaaS, have done little to address the biggest challenges they face. Their limitations force changes to day-to-day operations and negatively affect company growth. Many become fed up and switch software vendors in hopes of finding peace.

Vendors are not the problem. The lack of advancement in software is.

Executives are becoming more familiar with and interested in a new approach to enterprise software—low-code platforms. Able to address challenges, easily adapt to evolving operational needs, and eliminate common limitations such as, mobile and offline capabilities, low-code software solutions are on the verge of wider adoption.

Key Takeaways

1. Software Priorities Mirror Challenges: Executives report that their priorities when researching better alternatives to current company software ultimately represent their biggest challenges. On-premise and off-premise software place limitations on companies and often prevent executives from using their software, as they want and more importantly, need.
2. Existing Enterprise Software Is Not The Solution: Enterprise software isn’t working. Executives say the challenges of their current software hold their business back. A majority of company leaders even report that it negatively affects company growth. It’s time to find a new solution.
3. Low-code Software Is Gaining Momentum: Low-code software solutions have already surpassed the early adoption phase and are on the precipice of broad enterprise utilization. Executives from the business- and IT- side of companies are familiarizing themselves with low-code software solutions, learning quickly that their benefits are compelling, and looking to implement low-code technology, if they haven’t already


TrackVia surveyed over 500 executives (253 IT executives, such as IT Leaders, CIOs, and CTOs and 250 business executives, such as VPs, Directors, and GMs) in January 2017. This survey was completed online and responses were random, voluntary and completely anonymous.

¹ Source: Vendor Landscape: The Fractured, Fertile Terrain Of Low-Code Application Platforms The Landscape Reflects A Market In Its Formative Years

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