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On behalf of every passionate and hard-working employee at TrackVia, I’m pleased to announce our recognition in the 2017 Gartner Magic Quadrant for High Productivity Application Platform-as-a-Service (hpaPaaS)* for Enterprise. This is a big deal, and we couldn’t be more excited.
“What is the Gartner Magic Quadrant, and why is it such a big deal,” you may ask? As a leading technology analyst firm, each year Gartner researches and evaluates the technology developments across a variety of markets and then identifies the top vendors in those markets. In TrackVia’s case, Gartner focused on the High Productivity Application Platform-as-a-Service market (hpaPaaS), which consists of technologies designed to help companies more easily and rapidly build and deploy their own internal applications to better run their business.
This year’s hpaPaaS Gartner Magic Quadrant is particularly noteworthy. In past years, Gartner identified two types of aPaaS offerings. The first type, high-control, took the form of typically third-generation programming language (3GL)-based solutions, which were utilized by IT departments for highly sophisticated applications.
The second was high-productivity, which typically included solutions that provided a platform for model-driven app development and that were used by IT or citizen developers for standardized applications. Companies that didn’t meet the previous criteria, which encompassed both types of aPaaS – either with separate offerings or with a combined offering – weren’t included. In this report, however, Gartner narrowed its focus on high-productivity offerings.
This narrowed focus was good news to TrackVia for two reasons. First, it meant that TrackVia was fully eligible to participate, since we exclusively deliver a high-productivity, low-code web and mobile application platform in the cloud. In fact, we constantly look for ways to eliminate manual coding to accelerate and simplify development. Second, and perhaps more importantly, we believe that this year’s narrowed focus signals strong momentum in the market toward high-productivity, low-code offerings versus high-control, high-code solutions.
Despite the focus on high-productivity, there was no shortage of vendors who applied to be considered for the hpaPaaS Magic Quadrant report. We heard that nearly 80 vendors applied, ranging from brand new start-ups to large companies. In the end, Gartner selected 14 companies, including TrackVia, which was named a Niche Player.
Wait a minute. Niche Player?
I’ll be honest. We were a little perplexed with this categorization at first. After all, when we talk with customers, they rarely describe TrackVia as a “niche” solution. Rather, most describe TrackVia as their “go-to” solution or the “backbone” of their operations. And when you ask customers about TrackVia’s features and capabilities, there’s really no comparison between our speed, integration and modern mobile features versus another vendor, like Mendix or Outsystems. Ultimately, customers choose TrackVia because it’s the fastest, easiest and most mobile-friendly solution that doesn’t require an army of IT people or developers to deploy.
To be fair, our customers are biased. They love TrackVia. Most found TrackVia because they tried something else and it failed. They needed a web and mobile solution that they could configure or adapt without having to manually code something or rely entirely on IT for help. Others turned to TrackVia because they just needed something to augment or extend their legacy ERP or BPM systems so they didn’t have to keep using paper or spreadsheets to do their day-to-day work.
With our customer’s perspectives in mind, we sought to better understand Gartner’s definition of “Niche” to see if it would offer us more insight. Their definition refers to companies that focus on a smaller segment of the market through specialization in a certain area, such as particular use case, buyer or geography. When we took this definition into account, we thought that our current classification made a little more sense. Unlike many of the other competitors in the low-code space, we’ve optimized TrackVia around streamlining critical operational and field-service workflows. And if focusing on those things makes us a “Niche” player, then we’ll take it.
We’ve designed our low-code platform to align with our specialization and focus around the cloud, speed of deployment, versatility, and mobility. So let’s take a closer look at some of the strengths we feel TrackVia possesses and that we believe helped us to be considered for inclusion in Gartner’s report.
The TrackVia platform offers strong self-service capabilities that make it an ideal choice for both business and IT users looking to rapidly build and deploy custom and versatile applications to streamline their operations. We consider some of our key functionality to include a sophisticated workflow engine, rich user permissions and auditing functionality, full transparency into system data and usage, and real-time reporting with our highly visual, interactive charts and graphs. Not too shabby for a Niche player, right?
Speed & Ease.
Customer-centricity is one of our core company values, so everything we do, from servicing our clients to building out and enhancing our product, reflects this focus. One of the ways that we cater to our client’s needs is by embedding speed and ease into TrackVia. As such, we feel extremely gratified with our customer’s high-level of satisfaction with our uniquely low-code platform; as Pete Khanna, our CEO, described in a recent press release, “We are especially proud of how well our customers rate our ease-of-use and ease-of-deployment relative to the other vendors.”
Additionally, as you could imagine, we’ve also been delighted to hear that our customers feel they’ve been highly successful using our low-code platform for their application development needs and that as a result, they are likely to leverage it for future apps and projects.
One of the many great things about the Gartner Magic Quadrant is that it helps readers get a real sense for the differences between solutions. Whereas one solution may excel in one area, a different solution may excel in another area. We feel that our modern mobility helps to set us apart from other vendors. Built atop our central, integrated platform, our applications can automatically be accessed from any end-user device. In fact, with just a single-click, TrackVia users can instantly deploy native mobile apps—all with no additional work, software to download, or coding required.
Today, organizational agility plays a critical role in helping companies to compete and succeed. As such, we focus on making our platform highly flexible and infinitely scalable, so that it can always keep pace with a business’s evolving operations. In fact, the TrackVia’s platform is cloud-native, which means users don’t have to download, manage or update any software to make changes or to support expanded usage or additional applications. In fact, TrackVia runs on AWS infrastructure, and supports a wide range of configurations, including private or public cloud, GOV and HIPAA.
One final thought: While the Gartner acknowledgment is a big deal for us, it’s important to remember that we didn’t set out to build TrackVia to qualify or rank for any industry report. Instead, we set out to build a radically better solution that gave people – technical and non-technical – a faster and easier way to configure their own enterprise-grade web and mobile apps to better track and manage their work. We created TrackVia, because we thought people should have a better alternative to traditional enterprise software. Enterprise software was heavy. It was expensive.
And it rarely worked the way we wanted it to work – or needed it to work. There had to be a better way. From the beginning, we aspired for TrackVia to become that better way. And everyday since then, we have worked tirelessly to turn this vision into a reality.
We must admit that it’s been a long and interesting journey to finally break into the Gartner Magic Quadrant. But we’re humbled and excited to be included.
*Gartner “Magic Quadrant for High-Productivity Application Platform as a Service,” by Paul Vincent, Van L. Baker, Yefim V. Natis, Kimihiko Iijima, Mark Driver, Rob Dunie, April 27, 2017. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from TrackVia. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.