With springtime fast approaching, isn’t it time for you to reexamine your current social CRM strategy? New strategies come about more often that every change of the seasons so if you aren’t keeping on top of the latest CRM techniques, you are falling behind. As a business, you need to constantly think about how you are [...]

In recently released data from market analyst​s at Gartner, the top IT spending priority surrounding enterprise applications for 2013 and 2014 will be customer relationship management (CRM) software. “Organizations are most interested in increasing spending on CRM software now because they are focused on customer retention/satisfaction and attracting new customers,” Gartner stated, InfoWorld reported. “Mobile [...]

Big data caused a rapid increase in the demands that businesses place on their technology.

A number of factors are beginning to converge in the business world to make things a little more complicated for decision makers.

Dating. How do you feel when you see that word?  Are you overcome with feelings of hope and excitement or do you hang your head in anticipation of endless disappointment? Dating is tough, and good relationships are hard to find. Well, if you’ve ever owned a cell phone, made hotel reservation or bought something online, [...]

Customer relationship management (CRM) technology is becoming more prevalent in the workforce, particularly for sales teams. Generally, CRM is a model implemented to manage a company’s interactions with customers, clients, and sales prospects. CRM applications can help your sales team organize, automate, and synchronize business processes to help you find, attract and win new clients [...]

How are you using your CRM software? The truth is, a CRM system isn’t just for storing the contact information of all of your clients and prospects, it can also help your sales team to be more productive and successful. A survey by The Economist showed that there is a clear link between implementing technology [...]

Project management can be tricky. From the beginning to the completion of a project, there are many differentiating factors that a project manager or department is responsible for. So how do you keep track of it all? Despite the fact that I’m a huge fan of lists and Outlook task reminders, these tools are not sufficient when [...]

The Pareto principle suggests that 80% of an outcome can be attributed to 20% of the tasks or variables involved. This means that the other 80%, the busy work and day-to-day nonsense that eats up time and energy, are really just trivial activities that need to be done, but don’t necessarily impact the bottom line. This is, obviously, frustrating. [...]

I may get in trouble for admitting this, but up until a few months ago, we here at TrackVia used a third-party, cloud-based CRM solution. Take a wild guess which one? Never the less, like a lot of companies we paid thousands of dollars to get it installed and tweaked, and several more thousand each [...]