With the launch of the new MediaOnTwitter database generating enthusiasm in the PR community, I thought I’d share ten benefits an online database provides PR professionals:
1. Track media contacts from third parties. Excel import allows agencies to easily import media lists obtained from third parties. Firms can even update existing records via an Excel Import.
2. Better manage agency workflow. Email alerts will notify appropriate team member when a change is made and requires follow-up (i.e. press release has been approved by client and requires posting to wire).
3. Streamline the approval process. No need to send emails back and forth to your client. Simply grant the appropriate permission levels to your clients so they can access the latest revisions real-time.
4. Stay on top of editorial calendars. Date field type and calendar format allow you to easily create an editorial calendar. Distribution schedules can be set up so no editorial deadline is missed.
5. Communicate with journalists, clients and prospects. Built-in email campaign tool allows agencies to merge database fields and send newsletters or mass emails to their media contacts or clients.
6. Easily locate media contacts and prior agency work. Use the Internet like search functionality to locate a niche journalist or past release in your database.
7. Maintain integrity of media contacts. Keep contacts clean and up-to-date via the find duplicate feature that makes it easy to find duplicate contacts by name, publication, email, or any other field you specify.
8. Powerful way to segment media and clients. Slice and dice your contacts using custom views to filter data based on criteria most relevant to your client (i.e. location, beat, etc.).
9. Create an online media archive. Flexible field types allow you to upload podcasts, videos, images, documents and create hyperlinks to press mentions.
10. Experience anytime, anywhere data access. While on the road, easily access the latest press release or media contact information.
These are ten of the benefits we have heard from our PR and creative agency clients. If you’d like help getting your agency on track with TrackVia, give us a call. Don’t forget – continue to submit media contacts to the MediaOnTwitter database for your chance to win a Kindle 2. Stay tuned for a future post that describes how TrackVia’s database powers MediaOnTwitter.
Additional Reading:
Advertising/PR Agency Uses TrackVia to Increase Efficiency
