Effective customer relationship management (CRM) is an essential component to business success, but technological and social trends have changed its parameters to such a degree that the old attitudes hardly suffice. In order to promote their brand with aplomb and build their consumer base, organizations have to interact with customers on a meaningful level. Custom [...]

According to a new survey conducted by Evans Data, the number of developers utilizing in-memory databases increased 40 percent worldwide over the last six months, from 18 percent to 26 percent. Thirty-nine percent of developers worldwide say they aim to integrate in-memory databases into development work within the next year. Custom online databases are one of the [...]

On Thursday, May 23rd, TrackVia will be among a handful of spotlight tech firms presenting at “Under the Radar“, one of Silicon Valley’s premier technology conferences held in San Francisco. The annual event illuminates the latest innovations in business technologies. Show organizers invited TrackVia’s CEO, Pete Khanna, to talk about the growing number of enterprises [...]

Some people see Facebook as a massive online database helping to point out common connections between people. In line with such a project, RT.com recently reported that the Bureau of Alcohol, Tobacco and Firearms issued a notice about the agency’s desire to cooperatively develop an online database meant to be used by its Office of [...]

The world of business applications is a big one. There are thousands of business applications for you to choose from, so how do you choose the right one? It can be easy to get confused when it comes to figuring out what business applications are best-equipped to help you meet your business challenges and goals. [...]

As the use of online databases continues to be regarded as a smarter way to structure information, it seemed to be only a matter of time before Wikipedia – the community-based repository of some of human history’s most pertinent data – got in on the act. They recently announced the debut of Wikidata, a knowledge information base that can [...]

One of the benefits of using a custom online database is using the insights it provides to save time, money and even stress. A new custom application called Me-ality applies data insights to one of the biggest sources of lost time, money and patience - shopping. Getting one’s information into the system might take some getting used to, for many consumers, but [...]

Many businesses have been pursuing enhanced enterprise mobility in recent years in the form of custom applications as part of an effort to increase employee productivity and promote business growth. The consumerization of IT trend has also recently emerged alongside the rising popularity of the smartphone and BYOD. In a recent CITEWorld article, contributor Mary [...]

Your small business can save both time and money by investing in cloud computing If you don’t like technology that’s too complex, or you don’t want the added expense of cloud computing, it’s time to stop asking yourself if you can afford to invest in the cloud and start asking yourself if you can afford [...]

Newsletters are one of the most important elements of your CRM bouquet. The newsletter is a way to draw on the best of your online content and combine it with news, special deals and new product releases. Every CRM manager knows the value of the newsletter and how it can be utilized to highlight important [...]